(LOS ANGELES)—Sharal Churchill, President of Media Creature Music, and Danny Benair, President of Natural Energy Lab, have formed a new firm, Benair Churchill, which will be a proactive Music Publishing firm for songwriters and artists and a Post Production shop for Advertisers.
Media Creature Music has produced music for major commercial campaigns including spots for Old Navy, American Express, Budweiser, Nike, and T-Mobile to name just a few as well as licensing its own music to Film/TV/Advertisers/Games/Trailers. The firm's services include music publishing, retail releases, music supervision/clearance, music composition and post-production services. Churchill says, "we've saved companies millions because we bring specialized skills, established work practices and a highly efficient system for production with a faster output to market."
Natural Energy Lab represents labels and artists for Film, TV and Advertising and its songs have premiered recently in AT&T, Target, Payless Shoes, Grey's Anatomy, The Curious Case of Benjamin Button, Crank 2 to name a few. Before forming Natural Energy Lab, Danny was Vice President of the Film & Television Department at Polygram Music Publishing where he was responsible for The Cardigans writing "Lovefool" for Baz Luhrman's Romeo and Juliet and also Adam Schlesinger writing the theme song "That Thing You Do" for Tom Hanks' Academy Award nominated motion picture. |
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Benair has brought career-changing licensing opportunities for his clients. "When I started Natural Energy Lab it was pre Itunes and myspace and my thoughts were that you had to be a music supervisor who would go out and buy imports or indie CD's; finding music has changed since then but my passion and goals are exactly as they were the day I opened. Which still makes us a lightning rod for new and upcoming music. I am very excited to be partnering up with Sharal. We both bring a strong music background to this new boutique company—we want to create our own mini Brill Building for Film, TV and Advertising."
Benair Churchill will offer clients even more services under one roof—Music Publishing and Licensing services, Music Composition, Post Production Services (Music Editorial, Mix/Master/Dub), Music Supervision and Clearance. "Our end to end service will focus on quality and price," says Churchill. She adds, "By managing the process from concept to broadcast, we will save our clients time and money, while retaining their vision." |
